How is GEO different from SEO?

SEO optimises to rank a page in search results and earn clicks. GEO optimises to be the answer an AI assistant generates, measured in citations and share-of-voice rather than positions and traffic. They overlap technically but the target is different.

How do you measure whether it's working?

We track share-of-voice: how often AI assistants name you versus competitors across a defined set of buyer questions, plus where you're cited and how sentiment reads. You get a baseline up front and see how it moves each month.

How long until we show up in AI answers?

It varies by category and starting point. Owned-surface and technical changes can influence answers within weeks; earning durable third-party citations compounds over months. We set realistic expectations from the baseline audit.

Do you guarantee we'll be cited?

No one honest can guarantee a specific AI output. What we commit to is a measurable process, a clear baseline, and transparent reporting on share-of-voice so you always know what's working and what isn't.

We're very early. Is it too soon for GEO?

Often it's the best time. Categories harden fast inside AI answers. Establishing your brand as a cited source early is far cheaper than dislodging an incumbent later.

ScaleCraft AI | GEO for B2B SaaS & Agencies: Be the Answer AI Gives

The Shift

Search moved into the chat window.

A growing share of your buyers no longer open ten blue links. They ask an AI for the best option in your category and act on the three names it gives back.

If your brand isn't one of those names, you never see the deal. There's no impression, no click, no line in your analytics. You just quietly lose it.

Your brand

800M+

weekly ChatGPT users

Source: OpenAI, 2025

~60%

of searches end with zero clicks

Source: SparkToro, 2024

25%

projected drop in traditional search by 2026

Source: Gartner

“The old game was ranking #1 on Google. The new game is being the answer the AI gives before Google is ever opened.”

The Invisible Funnel

This is the conversation you're not in.

You ask

What are the best [your category] tools for [your target audience]?

AI answers

Competitor ACited

Competitor BCited

Competitor CCited

Your productNot mentioned

Every day, buyers ask questions exactly like this. GEO is how you get named in the answer, and how you prove it happened.

What Is GEO

Generative Engine Optimization

GEO is the practice of making your brand the answer that AI assistants give. Where SEO optimises to rank a page in a list of links, GEO optimises to be cited, quoted and recommended inside AI-generated answers.

GEO doesn't replace SEO, it builds on it. If a page can't be crawled, indexed or rendered, it won't rank and it won't get cited. We get the foundations right first, then optimise for the answer.

Read the full guide to GEO→

01

SEO targets Google's ranking. GEO targets the answer ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews generate.

02

SEO earns clicks. GEO earns citations, being named as the source or the recommendation.

03

SEO is measured in positions and traffic. GEO is measured in share-of-voice across AI answers.

What We Do

Everything it takes to get you cited.

From the first audit to durable citations across every answer engine.

AI Visibility Audit

The starting point, and it's free. We baseline how often AI names you versus competitors, on the questions your buyers actually ask, and show exactly where you're losing the answer. It's how every engagement begins: see where you stand before deciding what to do about it.

Explore

The starting point, and it's free. We baseline how often AI names you versus competitors, on the questions your buyers actually ask, and show exactly where you're losing the answer. It's how every engagement begins: see where you stand before deciding what to do about it.

Explore

The Answer Engine Method

How we make you the answer.

Four steps. One outcome: your brand named when your buyers ask.

01

Measure

Baseline

We map the questions your buyers actually ask AI, then measure how often you're cited across ChatGPT, Gemini, Claude and Perplexity, and where your competitors beat you. This is your baseline and your scoreboard.

02

Optimise

Owned surfaces

We turn your site into a source AI wants to quote: clear definitions, hard statistics, comparison and best-of pages, FAQ and HowTo schema, and clean crawlability for AI bots.

03

Amplify

Off-site

LLMs disproportionately cite Reddit, G2, listicles and industry press. We earn your brand a presence in the third-party sources the models already trust.

04

Track

Compounding

We monitor your share of AI answers month over month, report what moved, and double down on what earns citations. You get clear monthly reporting and sign off on what ships, full visibility, no black box. Visibility compounds.

Who It's For

Built for early-stage B2B SaaS & agencies.

GEO works best when these are true:

You're live in your market

You have a product or service buyers can adopt today, and you're competing for a defined category.

Your buyers self-educate

They research before they ever talk to sales, and increasingly that research happens inside an AI assistant.

A rival already owns the answer

Ask ChatGPT about your category and a competitor gets named. You want that to be you, before the category hardens.

Why ScaleCraft AI

A GEO specialist, not an SEO shop with a new tab.

GEO-native

This is all we do, not a keyword playbook with an AI label bolted on. We build for how answer engines actually choose the sources they name and recommend.

Beyond your own site

Most GEO stops at your website, but that's only a quarter of the picture. We also earn the third-party citations answer engines lean on, reviews, roundups, forums and press.

Measured in AI answers

You get a clear, honest number: how often AI names you versus your competitors, and how it moves. We report the real trend over time, never vanity metrics.

The founding advantage

A small founding-client roster by design, so you get senior, hands-on attention. You work directly with the people doing the work, on founding-client terms for coming on early.

Powered by ScaleOS

Everything we do runs on ScaleOS, our proprietary system for finding where AI isn't citing you and closing the gap. You get a specialist's judgment and a machine's speed and consistency, the reason a focused team can deliver what usually takes a whole department.

FAQ

GEO, answered.

Generative Engine Optimization is the practice of getting your brand cited, quoted and recommended inside AI-generated answers from tools like ChatGPT, Perplexity, Gemini and Claude, rather than just ranking in a list of links.

Get Started

Three ways in, lowest risk first.

Most people start with the free audit, see exactly where they stand, and take it from there.

1

Free AI Visibility Audit

A free baseline of where you stand in AI answers.

2

Foundation

A one-off setup that makes your site AI-ready.

3

Scale

The ongoing engine that compounds your AI visibility.

Find out what AI says about you. We'll show you exactly where you're cited, where you're not, and who's winning the answer instead.

Get your free audit →See how to start

When buyers ask AI,does it recommend you?