Question 1

What is GEO?

Accepted Answer

Generative Engine Optimization (GEO) is the practice of getting your brand cited, quoted and recommended inside the answers AI assistants generate, from tools like ChatGPT, Perplexity, Gemini and Claude, rather than only ranking in a list of links.

Question 2

How is GEO different from SEO?

Accepted Answer

SEO optimises to rank a page in search results and earn clicks. GEO optimises to be the answer an AI assistant generates, measured in citations and share-of-voice rather than positions and traffic. They overlap technically, but the target is different.

Question 3

Is GEO the same as AEO or 'LLM SEO'?

Accepted Answer

Largely, yes. Answer Engine Optimization (AEO), LLM SEO and AI SEO all describe the same shift: optimising to be cited inside AI-generated answers. We use GEO as the umbrella term.

Question 4

Does GEO replace SEO?

Accepted Answer

No. GEO builds on SEO. If a page can't be crawled, indexed or rendered it won't rank and it won't get cited, so the technical foundations still matter. GEO adds entity clarity, quotable content and third-party citations on top.

Question 5

How do you measure whether it's working?

Accepted Answer

We track share-of-voice: how often AI assistants name you versus competitors across a defined set of buyer questions, plus where you're cited and how sentiment reads. You get a baseline up front and see how it moves each month.

Question 6

How long until we show up in AI answers?

Accepted Answer

It varies by category and starting point. Owned-surface and technical changes can influence answers within weeks; earning durable third-party citations compounds over months. We set realistic expectations from the baseline audit.

Question 7

Do you guarantee we'll be cited?

Accepted Answer

No one honest can guarantee a specific AI output. What we commit to is a measurable process, a clear baseline, and transparent reporting on share-of-voice so you always know what's working and what isn't.

Question 8

Which AI engines do you optimise for?

Accepted Answer

The assistants your buyers actually use, ChatGPT, Perplexity, Gemini, Claude and Microsoft Copilot, plus Google AI Overviews, the AI answers now shown above traditional search results.

Question 9

What do you actually do?

Accepted Answer

We measure your AI visibility, make your site the kind of source models quote, earn you mentions in the third-party sources they trust, and report the share-of-voice movement. You can take the whole programme or a single service.

Question 10

Can I take just one service?

Accepted Answer

Yes. If you know your gap, content, technical, citations or monitoring, we'll scope that one piece. Otherwise Managed GEO runs the whole programme for you.

Question 11

Do you write fake reviews or astroturf Reddit?

Accepted Answer

No. That's a fast way to get penalised and to lose trust. We earn genuine mentions and placements in the sources models rely on.

Question 12

Is this only for B2B SaaS?

Accepted Answer

It's built for early-stage B2B SaaS and agencies, but the method generalises, we've applied it in other verticals too.

Question 13

How much does it cost?

Accepted Answer

Pricing is scoped to your category, your competitors and where you're starting from, and quoted as a flat monthly figure with no long lock-in. The free audit comes first so you know it's worth doing before committing.

Question 14

Are there long contracts?

Accepted Answer

No. We work month to month. GEO compounds, so most engagements run for a while, but you're never locked in.

Question 15

We're very early. Is it too soon for GEO?

Accepted Answer

Often it's the best time. Categories harden fast inside AI answers, and establishing your brand as a cited source early is far cheaper than dislodging an incumbent later.

Question 16

How do we start?

Accepted Answer

With a free AI visibility audit. It shows exactly where you're cited today, where you're not, and who's winning the answer instead, before you spend anything.

GEO, answered.

GEO basics

How it works & results

Working with ScaleCraft AI

Getting started & pricing

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