GEO glossary
Zero-click search
A zero-click search is a query resolved directly on the results page or inside an AI answer, without the user clicking through to any website. The rise of AI answers increases zero-click behaviour, shifting value from clicks to citations.
For brands this means traditional traffic metrics understate influence: a buyer can be persuaded by an answer that names you without ever visiting your site.
Related terms
- Google AI Overviews — AI-generated summaries shown atop Google results.
- Share of voice (in AI answers) — How often AI names your brand versus competitors.
See where AI names you today.
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