Content & Entity Optimisation
We turn your site into a source AI wants to quote, with sharp definitions, hard statistics, comparison pages and a clean brand entity, so answer engines cite you when buyers ask.
Content and entity optimisation is the practice of shaping a website's copy and structured identity so generative AI can extract, trust and reuse it: clear definitions, standalone statistics, comparison and best-of pages, and a consistent brand entity across the web.
AI can't quote what it can't parse.
Most B2B sites are written for skim-reading humans and keyword crawlers, not for a model deciding which three brands to name. Claims are hedged, definitions are buried, and the brand means something slightly different on every page. Answer engines skip sources they can't confidently lift a sentence from.
What's included
Quotable content rewrites
We rewrite key pages into clear, standalone claims and definitions a model can lift verbatim.
Comparison & best-of pages
The 'best X for Y' and 'X vs Y' pages buyers ask AI for, written to include and fairly position you.
Citable statistics
We surface or produce sourced, standalone numbers, the format LLMs reach for most.
Entity consistency
One coherent description of who you are, what you do and who you serve, aligned across your site and profiles.
FAQ & schema coverage
Structured Q&A mapped to real buyer prompts, marked up so it's machine-readable.
How it works
Map the prompts
We identify the buyer questions and category comparisons your ICP puts to AI.
Audit the gaps
We find where your current content is unquotable, contradictory or missing.
Rewrite & publish
We produce the definitions, comparisons and data pages, and mark them up.
Measure the lift
We track whether the new surfaces get cited and iterate on what works.
Content & Entity Optimisation, answered.
No. SEO content targets keyword rankings; this targets being quoted inside an AI answer. The writing is optimised for extractability and entity clarity, not keyword density.
See where AI names you today.
We'll run a free AI visibility audit for your category, so you know exactly where this work needs to move the needle.