GEO glossary
Entity
An entity is a distinct, identifiable thing, such as a brand, product, person or concept, that search engines and AI models recognise and reason about. Clear, consistent entity definitions make a brand easier to recall and recommend.
Consistency matters: when your site, your schema and third-party sources describe the same entity the same way, models grow more confident naming it.
Related terms
- Structured data (schema.org) — Machine-readable tags that describe page content.
- Generative Engine Optimization (GEO) — Optimising a brand to be cited inside AI-generated answers.
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