GEO glossary

Structured data (schema.org)

Structured data is standardised, machine-readable markup, commonly using the schema.org vocabulary and often written as JSON-LD, that describes a page's content such as an organization, product, article or FAQ. It helps search engines and AI parse and trust a page.

Also known as: schema markup

For GEO, schema like Organization, FAQPage and Article helps models extract clean facts about your brand and content.

Related terms

  • JSON-LD — The JSON format used to add structured data to a page.
  • Entity — A distinct thing a search engine or AI can reason about.
  • llms.txt — A proposed file to guide AI systems; unproven in practice today.

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